Bobby McCormack is the Executive Director at Development Perspectives, and a member of IDEA. In this podcast, he talks about the importance of story telling if we want to reach out to our audiences and find a connection. In the field of GCE, we are comfortable relaying facts, but how do we build up a great story to generate human interest and to communicate our true values and vision to our audiences? You can listen to the podcast here on Soundcloud, where you can also find our other podcasts!

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